Influencer Case Study of Logan Paul

Logan Alexander Paul or better known as Logan Paul was born on April 1, 1995, 24 years of age. He is an American YouTuber, internet personality and actor known for his YouTube video content. Aside from posting on his own YouTube channel, Paul has also run the Impaulsive podcast since November 2018, which currently has over 1.8 million followers.

Paul became famous on a video-sharing app called Vine, where he gained millions of followers. Once Vine shut down in 2017, he started focusing more on his YouTube channel making daily vlogs.


Paul has an English, Irish, Scottish, Welsh and Jewish ancestry. Paul grew up with his younger brother Jake. When he was 10 years old, he began creating internet videos for a YouTube channel called Zoosh. Paul attended Westlake High School, achieving the ranks of the Plain Dealer’s All-Star linebacker on the football team in 2012, and qualifying for the state-level Ohio High School Athletic Association (OHSAA) 2013 Division I Wrestling Individual Championships.

Paul’s Youtube channel currently has over 20.1M subscribers and now has more than a million views each video. The primary way Paul earns income is from vlogging. He makes an average of $3,276,000 a year from monetized videos on his YouTube page. The star has faithful followers where he receives an average of 3 million views each day. https://www.youtube.com/channel/UCG8rbF3g2AMX70yOd8vqIZg/videos

Besides Youtube, Logan’s instagram has reached 17.1 million followers on where he normally posts pictures of his everyday life. https://www.instagram.com/ninja/.

Logan Paul’s net worth is about $19 million, according to Wealthy Gorilla. Between his merchandise sales, YouTube ad revenue and ad sponsors on his podcast (among other revenue streams), Paul manages to haul in millions each year.

According to Forbes, Paul earned $14.5 million before taxes and fees between June 1, 2017, and June 1, 2018 that made him the 10th highest-earning YouTuber in 2018 behind Ryan ToysReview, Jake Paul (Logan’s brother), Dude Perfect, DanTDM, Jeffree Star, Markiplier, Vanoss Gaming, Jacksepticeye and PewDiePie.

According to Media Kix, Paul has over 56 million combined followers across his multiple accounts such as Youtube, Instagram, Twitter, Facebook, and Tiktok. Thus, Media Kix ranks him as the the third biggest social media influencer of 2019.

Paul is not only known for his vlogs, he is also known for his Filmography. Below are lists of his films and TV shows.

                   FILM                              TELEVISION

         2015 Close Before Midnight              2015 Law & Order: Special Victims Unit
        2016 Chainsaw                                            Weird Loners
                The Thinning                                2016 Stitchers
      2017 The Space Between Us                      Walk the Prank
                Where’s the Money                             Bizaardvark
              Can’t Take It Back                        2016–present Logan Paul VS.Baywatch
      2016–17 Foursome
     2018 The Thinning: New World Order
     2019 Airplane Mode
    TBA Valley Girl

During the first half of 2018, Paul came up with an interest for a fight against fellow YouTuber KSI. KSI, who is a British YouTuber, internet personality and rapper known for his YouTube video content. The fight between the two stars ended in a draw, but brought in an estimated $11 million in revenue between in-person tickets and a pay-per-view livestream.

With their previous boxing match ending in a draw, the two stars faced off for a second about on November 9 at Staples Center, this time without a safety headgear.

Though it was a close fight, the judges awarded the victory to KSI. Two judges voted in favor of KSI, 56-55 and 57-54, and a third judge voted 56-55 in favor of Paul.

      Photo from https://socialblade.com/youtube/channel/UCG8rbF3g2AMX70yOd8vqIZg

Thus, the photo above illustrates that Logan Paul was at his turning point in 2017. He was able to add more than 2 million subscribers to his channel that month alone. However, he only added around 241,200 in March about 88% decline. Despite that, Paul still has more than 20 million subscribers in total.

     Photo from https://www.youtube.com/channel/UCG8rbF3g2AMX70yOd8vqIZg/videos

In 2017, Logan Paul was at the pinnacle of his career. With his energy, motivation, and inspiration he used to give his fans, Paul was able to get affection and followed by millions of people out of this world.

Kids are the massive followers of Paul. They wanted to be like him, they idolized and adored him. The kids loved his energy and the way he was very consistent in posting vlogs with his everyday life.

On the other hand, there’s no denying that Logan Paul’s vlogging equipment delivers high-quality footage and crystal-clear sound. Paul uses a Sony a7s Mark II to record his videos.This prime mirrorless camera with interchangeable lens is the first in the world to offer internal 4K full-frame movie recording with no line skips or pixel bins to ensure the top shelf of unfettered resolution. The camera remains fast, dynamic and stable no matter what hair-brained adventure Paul might be taking it on. Aside from Sony, Paul uses Canon PowerShot G7 X Mark II vlogging camera. Packed with 1080p full HD capability and tons of innovative tech like high-speed continuous shooting and a Megapixel CMOS sensor with f/1.8-2.8 lens, the camera delivers superb clarity even in low lighting. This camera is perfect for any modern day vloggers with built-in Wi-Fi and RAW conversion. To guarantee he captures every vivid detail without interference and produces impeccable resolution, Paul uses Sony Zeiss FE 16-355mm F4 Lens and Sony FE 24-70mm f/2.8 GM Camera Lens. Accordingly, Paul manages to use the GoPro Hero5 Black which offers 4K video and waterproof housing which ale to capture smooth footage both above and below ground.

Paul uses TRRS cardioid directional microphone with 3.5mm headphone output to hear every spare utterance.

Deadcat VMPR for Videomic Pro is being used by Paul to reduce wind noise without compromising the acoustics.

Logan Paul’s gear set up wouldn’t be complete without one and neither would yours.

Having these kinds of gear, Paul manages to talk with his fans with such enthusiasm and exuberance in front of the camera. He was very relatable to most of his audience and hence was cherished by them. He may have taken so much criticism and losses in life but Paul was not able to give up and obviously this makes him set apart from other influencers.


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