WFPB

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Health insurance programs profit from maximizing health care costs (they get a piece of the cost as profit, so maximizing costs increases profits). If I was diagnosed with heart disease, I would opt out of bypass, stents or angioplasty and elect the Ornish program. Similarly, I would opt for WFPB Lifestyle treatments and refuse drugs whenever possible for any other chronic disease. My question is whether there is any insurance company that incentivizes subscribers to maintain health (outside of smoking cessation) through nutrition and reduces premiums for opting only for Lifestyle Medicine treatments? If not, is there any reason why such a company could not exist?

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Please see T. Colin Campbell’s book “Whole”, in which he describes the system quite well. He also describes it in his recently released 6 papers on nutrition and health. I have been in industry (thankfully none of the worst offenders), so I understand quite well how businessmen think. There’s an old maxim in business that applies to the profit from chronic disease, namely, “people will always do what they are incentivized to do”, in this case, whether it makes sense or not. The business world is simply reacting to the fact that they are incentivized by the system (what I call a chronic disease factory) to perform unnecessary work, procedures and sell unnecessary drugs, devices, food, etc. that would make no sense in a healthy WFPB world. In other words, if we get healthy with WFPB, they go broke or change jobs. That’s also why our system spends 17% of GNP (up from 5% in the 60s) on healthcare when most of the rest of the world spends far less. Politicians also are incentivized by lobbyists of the drug, food, medical and animal industries to promote those industries regardless of the effect on our health. Education at the consumer level is the only hope for change.

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